The 1920's
Camel Cigarettes
Advertising Methodologies Through The 20th Century
1920-1921
Glowing endorsement letters from customers...
In 1925, Camel
actually resorts to
poetry as they
describe how
successful,
handsome and
debonair the
Camel man
drawing is.
...and a famous new tag-line is born!
You're In The Roaring 20's
1910   1920   1930   1940   1950   1960   1970   1980   1990   2000
1927 - Camel is selling billions

...long before McDonalds
"I'd walk a mile for a Camel."
Camel begins a new campaign
to make smoking look healthy.

People already knew back then
that smoking was unhealthy.
"A man isn't safe anymore

Not if he has Camels in his
case.  For the young ladies
of the land, with their usual
penetration, have discovered
the execellence of this famous
cigarette...  So that nowadays,
whenever a male voice is
heard to say, "Have a Camel,"
echo answers in a soft but
prompt soprano: "I'd love to."
"A boon for a breathless age

Bridge...tea...dinner...theater...
shopping...settlement house...
golf...correspondence...  It's a
mad but merry whirl.  And some
times Youth likes to sit down
and rest for a golden moment...
At which times a really
good
cigarette is like the Dawn of
a New Day."
By the end of the decade, Camel is pursuing young female
customers.  They suggest that in between their tea parties
and golf, that classy rich women would appreciate Camel
cigarettes.
      "Well Bred

No one has ever successfully
analyzed thequalify of charm
in a woman... and no one can
adequately describe the
deep satisfaction to be found
in a really good cigarette.  
And it may well be that the
two have something in
common, since so often they
occur together... for in
surprising proportion you will
find Camels the acknowledged
favorite of women of poise and
charm."
    "Charming

Horsemen have a saying that
"blood will tell," and the same
principle applies to most of
the good things of life... good
clothes, good manners, good
society, and good tobacco...
For the essence of all fine
breeding lies in a capacity for
selection.  and the delicacy
and mellow fragrance which
are so characteristic of Camel
Cigarettes are the result of
one of the most painstaking
processes of selection in the
world."
Jane Fonda says

"Would I walk a
mile for a camel?

Not in these shoes."
The number of
Hollywood films
showing on-screen
smoking is back up
to the levels of the
1950s.

Nearly 80% of films
rated for young
audiences include
scenes in which
characters light up.

The reason why
nearly half teenage
smokers in the US
try cigarettes can
be linked to on-
screen smoking,
Rita Hayworth says
Barbara Streisand
says
I smoke because it
soothes my throat
and as a singer, that
is important.
Does the above
sound far fetched?
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