Advertising Methodologies Through The 20th Century
Joe Camel would appear through 1997.
|1994 - Joe Camel morphs into a Jazz band that looks like
leftovers from the Blues Brothers.
Joe seems to have turned gay in 1993.
With the exit of Joe, Camel's next ads are stylish photos of
sultry cocktail drinking 20-somethings. The Camel logo is
hidden in each ad.
The new slogan is "What you're looking for."
Could it be a brain?
For the end of the century, Camel ads gets twisted.
They present a white-trash image in a humorous way.
A far cry from their ads at the start of the century.
|Ultra-Lights were introduced
It is true that lack
of oxygen can turn
Anti-tobacco claim Joe Camel appeals to children and Camel
is forced to give up this advertising gimmick.
Outlawing an image from a cigarette
commercial simply because it is
cartoonish seems pretty far-out when
compared to this advertisement in
Click on photo to play video.
A talk show like Jerry
Today's episode -
hiding the camel
logo in the ads.
This ad warns of
farm violence and
"Joe is my kinda
camel ... ugly, but
fags over in
they made you feel
"fagged out" - ie.
"Camels are ok,
but I prefer
1 out of every 5
deaths in the U.S.
is smoking related.