Camel Cigarette Advertising 1950s

The 1950s

Camel Cigarettes
Advertising Methodologies Through The 20th Century

Camels began using celebrities as spoke persons in the
fifties.

These stars would claim their voices were important
( so they smoked filterless cigarettes!? )

James Dean
says

"They're
smokin!"

Robert Young

Here are a couple of manly stars who would later die as result of
smoking.

Another item that Camel included into their 1-page
advertisements in the mid-fifties were these ads that
basically said, "If you are acting grumpy, then have a
smoke and mellow out."

Phil Silvers

Back to the 40's

John Wayne had a lung removed
in 1964.

Brian Keith

And here are some stars that were "smokers" in more ways
than one.

Rock Hudson

Tony Curtis

Ads still ask people to "Test Them In Your T-Zone".

If an ad starred a male model, then an attractive
female would be placed down in a corner of the ad.

Mr. T says

"I pitys the fool
who tests them
in my T-Zone!"

Camel also began reclining their models to help show how
relaxing the cigarettes were. In the 40's they said the
smokes were uppers, now they portray them as downers!