Advertising Methodologies Through The 20th Century
Camel begins using photos of people instead of drawings.
This makes their ads more believable.
"I likes me
and me tobacco
Suddenly in 1937 Camel begins a campaign advertising that
smoking was good for digestion.
Camel begins using Athletes in their advertising
to promote a healthy image.
Camel continues to woo the female
The majority of their ads now
|Baseball, Tennis, Track, Swimming, Diving and Golf.
power more than
smoking - Its
1934 - Camels proclaim to be Stimulants.
Run your mouse
|"Smoke 'em if
you got 'em!"
They would choose exciting characters, like a Oil-well Fire
Fighter, a female Olympic Diving Champion, a female aviator with
the name of Rockefeller, a video news correspondent, a female
horsewoman with the name of Belmont or a snow skiing wizard.
They'd picture them doing their "thing" and then a picture of
them smoking while dining.